Are they top of mind only or can they hold a conversation? Are they the topic of conversation or a conversation piece? At first glance each card is just a 2" x 3.5" piece of paper.
We're not talking about your contact information. Text is text, no matter the font. But it can mean more than just text. The question is, how does your text blend? How does it blend with not just the other text fonts but color scheme of your logo? How does the business card feel to the touch? Glossy, matte? Glossy on one side, matte on the other side? Matte on both sides or glossy on both sides? How thick is your card? How does your logo blend? How does your logo blend with the text and overall aesthetic of the card? Is there printing on both sides? Yikes.
Here's your business card narrowed down-what keeps it from being tossed into a drawer no one opens unless they are tossing a business card into it? What is it about your business card that prevents it from being filed into a business card file? Is it the screen cleaner they attach to them now? Is your business card a scratch and sniff card? Is there a scratch off area that may reveal a promotional code that drives prospects to your website to key in? Does it standout because it is a magnet as well and can be seen by anyone opening a refrigerator?
Readers are interested in knowing the new methods behind a "wow" business card from distributors and suppliers. If you believe your business card is a 2" x 3.5" masterpiece, we would be very interested in knowing why that is. Thank you for sharing.
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