When perusing the Internet as a purchaser for your company, you are a trusted, diligent asset. You understand margins and your superiors expect you to acquire a quality, giveaway product for their enterprise and at the most economical cost. You have established yourself as an end user however, this does not conclude that the percentages will be kept secret from you.
We all have an idea of what product we intend on using as an advertising specialty, what will make us standout, what will please our clients and what will outlast. Now, we need to establish which distributor to use. Will it be a promotional product distributor or an end user friendly, factory direct to the public, promotional venue?
If you plan on utilizing a distributor there are coded prices involved that require your understanding so you may evaluate price margin. These codes are no secret if you know where to obtain them. Like below. These codes consist of letters which are actual disguises for percentages.
Catalog prices of distributors or resellers will often reflect 'letter' roots. These letters determine percent and the markup value end users are being charged by their distributors, suppliers or resellers. These percent values are often considered proprietary and kept secret from the end user.
A / P = 50%
B / Q = 55%
C / R = 60%
D / S = 65%
E / T = 70%
F / U = 75%
G / V = 80%
H / W = 85%
I / X = 90%
J / Y = 95%
If you desire using a reputable and trusted promotional products distributor, these percentages will be in effect however, if you decide to purchase direct, there are alternatives.
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